A business introduction video quickly grabs your audience’s attention and shows them who you are and what to expect from your company. The best business intro vidoes do that within just a few seconds.
First, we explain what exactly an intro video is, and then we get into why company introduction videos are must-haves for your business.
What is an Intro Video and What Should it Include?
Think of an intro video as a snapshot of your company. An intro video is generally a 30 to 60 second long audiovisual that can be found on the home page of your website.
This video explains what your business does, what product or service you sell and why people should buy it. It is one of the first items your customers will see, so make sure that you not only include the most important points about your company, but also generate some excitement. A good busines intro video might:
- Introduce your staff members
- Display your business location
- Tell a story about your company and how you started
The best corporate intro videos reflect the company’s personality, inform the audience and leave them wanting more. The best intro videos capture the audience’s attention within the first 5 to 10 seconds. Keep in mind that the average video is abandoned by 20% of its viewers within the first 10 seconds. No pressure!
The Many Benefits of an Intro Video
There are many advantages to using video to market your product or service rather than filling your homepage with generic photos and text. By placing an intro video on your homepage, your website instantly becomes more interactive. Although there are certain customers who will choose to read the text you provide, the majority of those who land on your site will prefer to watch a video. Again, keep in mind the diminishing attention span of online users.
Intro videos allow you to efficiently demonstrate what your company does in ways that text cannot. You can briefly show how your product or service works rather than explaining through lengthy text, which can become confusing. An intro video will quickly get your message across without boring your audience. Holding their interest throughout your intro video will increase the chances that they become your customer.
As you can see, there are many reasons an intro or explainer video is a must have for your business. So don’t get left behind and be sure to take advantage of the many ways your company can benefit from an intro video!
Article by Joe Forte, co-owner and producer of D-Mak Productions. D-Mak Productions is a company providing video production in Phoenix Arizona specializing in full-service video production from script to screen.