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How Company Explainer Videos Can Convert Customers

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What Are Explainer Videos?

With the connection of the world through the Internet, a new marketing tool has sprung up across the web: explainer videos. These videos are essentially video pitches used by companies to get a jumpstart on marketing and advertising. Spanning over one to two minutes, explainer videos are used to present a new company or product and explain why a consumer should use it. They usually present the product or company in a casual light, keeping the message short while sparking interest in what they are promoting. Using explainer videos present a number of advantages to those who use them.

Are Animated Explainer Videos The Way To Go?

Often when searching for inspiration for your next business explainer video you’ll come across many animated and whiteboard examples. We find that the format of these video types when explaining a product or service keeps the user engage while layering in examples from your video or service. Animation will make your video stand out and keep your prospective customers engaged. Check out a few versions of explainer videos below.

Explainer Video Examples by D-Mak Productions

D-Mak’s Top 7 Benefits of Explainer Videos

1. Become more engaging:

Explainer videos are more engaging that still photos and text. Rather than using simple text or pictures to market and advertise, explainer videos can spark more interest in a consumer through a video clip that grabs their attention and shares a simple message and explanation of a product. Consumers are keener when they see what they’re buying, rather than reading or analyzing it through one image.

2. Increase Conversation Rates:

Explainer videos increase conversation rates. Several studies and surveys support the theory that consumers who watch videos are more likely to purchase products. Explainer videos are especially influential because they help consumers see products in action. When shoppers watch a video that demonstrates a product or service and how it would benefit them, they set up conversation points. When someone is looking at an explainer video, they are deep into their buying funnel, meaning they’re ready to buy. The explainer video can tip them toward purchase decisions.

3. Easily Shareable:

Explainer videos are easily shareable. When people talk about an explainer video, they share it, sending the links to your video across the web. Most people who would watch a specific explainer video probably have friends and acquaintances who share similar interests including the product or service in an explainer video.

4. Information Retainment:

Explainer videos are more memorable. A Wharton Research Center study on information retainment suggested that people retain 10% of information they hear compared to 50% of information they see. So rather than advertise through audio, the visuals of an explainer video help make the message and product stick in a person’s mind, making them more keen to share and reiterate the information an explainer video presents.

5. Up Your Rank in Google Search:

Explainer videos can boost Google search rankings. When your audience searches for “how to…,” Google delivers explainer videos at the top of the search engine results page. Why? It’s what consumers want. You will see more click-through traffic from organic search results when you add video to new and existing posts.

6. Increased Web Traffic:

Explainer videos increased web traffic. Using an explainer video that is engaging and simple to watch can increase traffic to your website. According to Brightedge, videos increased organic traffic in one study by 157%, and pages that have videos are 53 times more likely to show up on page one of Google search.

7. Clarity:

Explainer videos are easier to understand that text. Text can become heavy easily and even confusing when it comes to b2b explainer videos. An explainer video can bring clarity to your pitch as the visuals you use can help easily explain the point you’re trying to get across. People understand things better when they hear and see the explanation for themselves

D-Mak Productions is a Video Production Company Phoenix AZ specializing in corporate, event, training and online video production.

Looking to get started with Explainer Video Production and don’t know where to begin? Contact D-Mak Productions today at (602) 926-0036 for your free 30 minute strategy session.

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Article by Joe Forte, owner and producer at D-Mak Productions, a Scottsdale video production company specializing in producing corporate, commercial, digital and branded media content.

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