Interview Based Video – Chipotle

D-MAK Productions recently worked with Chipotle to cover the opening of their three thousandth store. The goal of the project was to create a series of videos that captured the excitement and energy of the event, as well as the unique features of the new store.

To begin, D-MAK Productions worked closely with Chipotle to understand their brand and the message they wanted to convey. They were tasked with capturing footage that would  showcase the new store’s design, community impact, and the excitement of it being Chipotle’s 3000th store. 

The team at D-MAK Productions then set out to capture footage at the opening event. They used a variety of cameras and techniques, including aerial drones, time-lapse photography, and slow-motion, to capture the excitement and energy of the event. They also interviewed customers, employees, and the CEO to get their perspectives on the new store.

After the footage was captured, footage was sent to Chipotle. In turn they were able to create a  highlight reel of the opening event, which provided a behind-the-scenes look at the store’s design and sustainability efforts, and testimonials from leaders within Chipotle.

The final video was a huge success for Chipotle, as it effectively captured the excitement and energy of the event, and effectively communicated the brand’s message of sustainability and community involvement. Overall, the project was a great example of how D-MAK Productions can help a brand like Chipotle to effectively tell their story through video.