Branded Video – Coors Light

D-MAK Productions is a video production company that has worked with Coors Lite, a leader in beer brands, in collaboration with IFC Olson, to create a public art display and ad campaign that would influence customers to sustainably consume and recycle their products. The campaign was done in partnership with the Arizona Diamondbacks, a Major League Baseball team.

The process of creating the campaign began with pre-production meetings between D-MAK Productions, Coors Lite and Miller Company and the Arizona Diamondbacks to discuss the overall concept and creative direction for the campaign. They came up with the idea of creating a public art display made entirely out of recycled beer cans, which would be placed outside of the Arizona Diamondbacks stadium. The display, created by John Randall Nelson, would showcase the team’s logo and encourage fans to recycle their cans after games.

During the production process, D-MAK Productions filmed the creation of the art display, from the collection of cans, to the design and construction process. They also captured footage of the display being installed at the stadium, and of fans interacting with it. Working alongside the sustainability effort, an 8 mm film camera was used to capture the process. They also filmed behind the scenes footage of the Arizona Diamondbacks players and staff, showcasing their support for the campaign.

The final video was edited and post-produced by D-MAK Productions to create a cohesive and impactful campaign. The video was used across various platforms such as social media, website, and other digital channels, as well as being played at the stadium during games. The campaign was highly successful and helped to increase brand awareness and engagement with Coors Lite customers, while also promoting sustainable consumption and recycling. The partnership between D-MAK Productions, Coors Lite, IFC Olson and the Arizona Diamondbacks was a massive success.