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INFOGRAPHIC: Facts About Online Video Promotion and Marketing

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In this Infographic created by the talented design team at Dmak Productions, we’ve broken down some interesting and useful facts about online video promotion and marketing. Enjoy!

Facts About Online Video Promotion and Marketing Infograph

Eight Ways a Video Production Company Can Help You Market Your Business

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Eight Ways a Video Production Company Can Help You Market Your Business

The use of video production to market a company’s product or service has increased dramatically in the past couple of years. There are many reasons for this, but one of the most significant reasons is that people remember what they watch in videos more than what they read in text. There are several different videos that a video production company can make to help you market your company’s product or service.

 

Commercials

Commercials are the most common type of video used to market a company’s product or service. They show the product/service in action and present it in a unique way. Buying decisions are often made on an emotional level, and since videos involve the viewer’s emotions, commercials influence customers to buy the product/service being advertised. As Zig Ziglar said, “People don’t buy for logical reasons. They buy for emotional reasons.”

 

“About Us” Videos

Showing customers who you are actually has a large effect on their interest in your company. These videos build trust between you and your customers and make your company seem more human instead of just as a business trying to make money.

 

Tutorials

Since videos are watched more than text is read, it is safe to say that people are more likely to watch tutorials than read manuals. Tutorials can help explain complex processes as well as contain computer-generated graphics or animation to clearly explain how your product or process works.

 

Behind the Scenes

Behind the scenes videos have a similar effect as the “About Us” videos. They build trust with the customers as they show the product/service in action. These videos also have the ability of making a relatively small company look much larger by filming the company’s supplier’s or company’s businesses and or showing your products being manufactured and used.

 

Email Video

Instead of writing out a long email where the reader can miss important information in the mass text or misunderstand something, use email video to connect with customers on a personal level and improve message clarity.

 

Testimonials

Testimonial videos are a great way to show how your company has made a difference in someone’s life. They portray the feelings and humanity of what your company does for people.

 

Intro Video to Website

Studies have shown that people who surf the internet linger for an average of 42 seconds on a text site versus 5 minutes and 50 seconds on a video site. Therefore, having a video on your website will increase the amount of time a person spends on your website. Videos will also capture the interest of the person entering the site as well as quickly show your product/service in action.

 

Videos for Blogs and Press Releases

Since people take the time to watch videos more than read text, it can be said that people will be more likely to read a blog or press release on your product/service if there is video content in it.

With the addition of videos to your company’s marketing plan you can expect a significant increase in your company’s clients and profits and the more videos you have made the bigger that increase.

 

Article by Victoria Geske.

What Happens in Vegas… Video Production in Ad Promos

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Vegas is the world’s playground, which makes it the perfect place for aspiring hd video production professionals to capture all the intrigue, debauchery and fun of Sin City. If you aspire to make award-winning ads, look no further than the masters of Vegas. All you need is a camera, creative inspiration and the courage to break the ultimate Vegas code …

The Cosmopolitan: Never Ending Curiosities

Learn from the artsy, free-spirited essence of its features. It draws you in, perplexes you, kind of grosses you out, but you can’t stop staring. Cosmopolitan ads blend shock value and artistic perspective. Ad expert Jim Long tells The Las Vegas Times he finds the ad “offbeat and unexpected,” clearly targeted towards those who are curious and adventurous. Takeaway: if you get artsy you might attract weird.

The Bellagio: Love, Nostalgia, Travel , Tranquility

Aside from spending a fortune on Andrea Bocelli, this production is relatively simple, yet evocative. Close ups and slow pans give this ad a timeless appeal and an urgent desire to make a patronage to the Renaissance playground of Steve Wynn. Takeaway: simple romance and sprawling scenery never get old.

MGM Grand: Pick Your Own Adventure

This ad clearly thinks it’s funny, but funny is hard to pull off when your audience would generally rather sit in traffic than watch another long ad. The “choose your scenario” element attempts to interact with the audience, but falls short. Most of the commercial ends up as just another hotel montage. Takeaway: if you’re going to use humor, make sure there’s a solid punchline, gimmicks aren’t enough.

 

Article by Joe Forte.

Diary of a Production Assistant: Skywire Live with Nik Wallenda

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Skywire Live with Nik Wallenda: Diary of a Production Assistant

We were all silent as Nik took his first steps on the wire in attempt to cross the Grand Canyon. It was amazing how fast the week had past; just seven days ago we arrived in Flagstaff ready to help prepare for the production of the show that would air live on the Discovery Channel. We were all hired as production assistants and spent the week helping in anyway we could, from running errands to being stand-ins for rehearsals. Now that we’re at the end of our adventure, we wanted to share our experiences with you of what it was like to be a production assistant for a major production.

“My experience being part of the Nik Wallenda Skywire production team was nothing short of amazing. As the co-owner of D-Mak Productions, my expertise really lies in customer relations and sales and marketing, but it’s always really exciting for me when I have the chance to be part of the production team when applicable, whether it’s helping with scripting, line producing, or being a production assistant, which I had the good fortune of being on this particular shoot. I was able to work with Emmy Award winning producers and directors such as Phil Alongi and Ron de Moraes which was incredible. Not to mention the production itself, Nik Wallenda being the first person to walk a tight rope across the Grand Canyon, which will be an experience I’ll remember for the rest of my life. Add that to the fact that I was able to share this experience with our summer interns, Matt, Victoria, Wesley, and Adrianna, and to learn more about them on a personal level was definitely an added bonus on to itself. I’m looking forward to the opportunity of our production company doing more work with NBCUniversal and the Discovery Channel in the future.” ~Joe Forte

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“‘Production Assistant for NBCUniversal and Discovery Channel’ was the title of my first job. I have had internships before, but this was my first paying job and it was in the field I wanted to go in, so I didn’t want to mess it up. I always heard that production assistants are the lowest on the totem pole and I soon found out that this was true. However, as the week went on, I was trusted with more responsibilities and went from merely asking everyone if they needed help to manning the credential table by myself for 16 hours a day and facilitating crew transportation. On this job at the Grand Canyon, I learned so much and made many connections that will hopefully help me get further in my career. Altogether, this was an amazing experience that I will never forget.” ~Victoria Geske

I’d never been to the Grand Canyon, nor had the opportunity to work on an actual production site before, so to help out with NBC’s media coverage for Nik Wallenda was a chance I couldn’t pass up. Being immersed in such a fast-paced environment where every single person has a part in order to get the same job done, it’s hard to downplay the role of even us lowly production assistants. In fact, I learned much more and the experience was much more enriching, being able to help in small ways with so many departments. Not only was I the water boy, I was also Nik’s stand-in, a videographer, subtitle maker, carpenter, and credentialist. There was no greater feeling for me to know that whenever a small twitter tweet popped across the corner of the screen, familiar b-roll footage premiered in between commercials, or that nobody passed out of heat exhaustion, I could honestly say to myself, “This was me.” ~Wesley de la Rosa

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“I was one of 10 NBC Production Assistants and member of a large staff working to ensure the show ran smoothly from start to finish. My days began at 5:30 a.m. and ended as late as 11:00 p.m. To say I did a lot of running around the set would be an understatement. Producers and various higher-ups assigned me with various menial tasks, from delivering copies of the show’s rundown to serving as a stand-in for 5’3’’ Today Show host Natalie Morales during the rehearsal. Though I do not intend to enter the field of broadcast news, it was unique to experience the mass of work (and intense stress) that occurs behind the scenes of a live production, all while representing the Walter Cronkite School of Journalism and Mass Communication.

And hey, free Discovery Channel swag.” ~Adrianna Ovnicek

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“Working as Production Assistant for NBCUniversal / Discovery Channel’s shoot Skywire Live with Nik Wallenda was an amazing experience to say the least. Although being a PA is extremely below the line of the creative fields, I met some very cool people including the live producer, Phil Alongi, and also the director of the show, Ron de Moraes and his assistant Eve Adair. I was assigned to being Ron and Eve’s personal assistant but day-by-day I discovered that they were pretty self-sufficient. I was grateful to have come in contact with some of the executives of the show. I also got the chance to sit down with weatherman Jim Cantore at lunch and chat about random things like skiing/snowboarding. Two days before Nik walked the wire, Discovery’s digital team arrived. They were in charge of the online stream of the event. Another production assistant and I were asked to film some B-Roll montages and edit them into one-minute packages for the digital team. I was excited to do this because I was given a chance to be creative in this professional environment and I was told that our footage was aired during the online stream. This experience was a gift overall. I am grateful that I got to be apart of this production and I’m excited for what the future brings.” ~Matt Lee

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