Whether You Recognize it or Not, You NEED Video

Video Production Phoenix – More and more we are finding that businesses have been using video to communicate their message, and ultimately get more customers. And it’s much easier than you think. With the drop in pricing for high performance cameras and editing systems, it’s also becoming less costly.

Panasonic HVX200

Whether you recognize it now or not, a professionally produced commercial video for your business will become a real necessity in the short future. Not having a professional video will fast be equal to not having a business website; it will be as required as it once was to have a listing in the Yellow Pages. In the beginning of the 90’s, very few businesses had fax machines. However, by the time the decade came to an end, your business was practically a dinosaur if you didn’t have one. Some things just progress into necessity. When it comes to promoting and marketing your business, being without a well produced video of one kind or another is basically like shooting yourself in the foot. You’re either enjoying the benefits of business video, namely, increased stickiness to your website (decrease in visitor bounce rate), higher search engine rankings, and more leads or sales, or you’re being left in the dust and having your competitors gain advantage.


phoenix video production, az video production

According to the Unica State of Marketing 2010 study, the most adopted rich media-marketing tactic was video. YouTube, podcasts, and ads within online videos represent the rich media tactics anticipated to be utilized most in the upcoming years. At that time, expected growth was in the 20% range. comScore

If you look at that previous study with what information we already have about the Internet, video for business seems even more enticing. Search engine Google is the most visited website on the Internet followed by social-networking giant Facebook. Facebook allows sharing of videos or links to online videos or streaming media. Coming in at number three is video powerhouse YouTube. It is estimated that 99% of all videos that are viewed on Google originate from YouTube. When a person is online, it is becoming increasingly more common that they are viewing a video rather than reading a static web page with text and graphics.

In April of 2012, comScore released data from it’s yearly Video Matrix, which showed that 181 million Internet users in the U.S. watched close to 37 billion online content videos in April. Video ads reached another record-breaking month with nearly 9.5 billion views, representing 1 in 5 videos viewed online in April, and it’s only increasing. It only makes sense to use video in a businesses marketing mix when 37 billion videos were viewed in just April alone. Those video views might as well be on your product or service.

video marketing company

Besides having the opportunity to have many eyes on your business video just because of the sheer massive number of people watching video online, another huge benefit that comes with owning video for your business is SEO or search engine optimization benefits. Google, Yahoo and Bing heavily favor video as answers to your search engine query. In fact, according to Forrester Research, videos are 53 times more likely to come on the first page of Google, than static pages alone.

Another area where video is becoming a major force behind communicating a business message is email marketing. The Forrester Marketing research group surveyed companies in 2010 and found that when marketers included a marketing or explainer video in an email, click-through rates increased by 200% to 300% percent. Eloqua, an automated email marketing provided, stated that by including video in an introduction email reduced the number of subscriber opt-outs by 75%.

Email Marketing

Of course you could try and produce a video on your own to save some money. But, like most people who take on do-it-yourself tasks, it will most likely look like you did it yourself and the poor quality of the video will be evident and will reflect poorly on you and your business. Think of it this way, just like you go to a doctor for medical care, a lawyer for legal advice, and a plumber for plumbing service and repair; you need professionals to do the production of your corporate or business video. At least if you want a professional looking video.

Excluding poor quality do-it-yourself video, by including video on your website, Facebook business page, email marketing message, you increase the chances of reaching your marketing and business goals, which, of course have the ultimate goals of achieving more customers and greater revenues to your company.


Article by Joe Forte.


Phoenix video production company D-Mak Productions has been the go-to partner of choice for large and small companies searching for more than just a camera operator.

We can take care of each and every step of the video production process, from strategy and script development, to shooting, editing and graphics. Utilizing our network of creative and professional producers and filmmakers, D-Mak Productions can help you deliver results driven video production. Call us today at (602) 926-0036.