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How to Remain Connected with Your Clients in the Age of the Coronavirus

How_to_Remain_Connected_with_Your_Clients_in_the_Age_of_the_Coronavirus

Coronavirus is making it difficult for businesses in all industries to operate. But many businesses are innovating and finding new ways to reach out to their customers even during this troubling time. Video is one of the easiest ways that businesses can really connect with their customers, reassuring them that they will still be there, and finding new ways to develop and monetize.

Live Video Conferencing

When you need a personal touch, you need live video. Live video conferencing can be used to connect one-on-one with clients, or even to host larger events and seminars as needed. Live conferencing means that you can answer questions that your clients have, make sure that they’re still on the same page, and plan for the future.

But not everyone is set up properly for live video conferencing. When video conferencing becomes your easiest access point to your clients, you need to look professional. Video conferencing is about more than just setting up a webcam and moving ahead.

To get the best setup for video conferencing, you need the right microphone and the right cameras. Importantly, you also need the right lighting, and you should check your internet speed. Video conferencing at high quality requires solid transfer rates.

Live_video_conferencing

Make sure wherever you’re taking a conference is quiet! If you’re working from home, you don’t want children (or pets) walking in. Look for a space that is soundproofed, and get a professional setup created.

Live Virtual Reality Meetings or Tours (with Avatars)

Meetings can’t be held in person. But they can still be held in virtual space. With virtual reality and avatars, you can hold meetings almost as though you’re in the same room. Virtual reality has become incredibly effective at projecting regular, human interactions, so much so that they can come across very naturally. During meetings, you can look at virtual screens and presentations, or even take virtual tours of a realistic-looking space.

Tours, in particular, are becoming important for real estate, construction, and other physical in-person industries. With a virtual reality tour, clients can experience a project before the project has actually been developed. Virtual reality tours aren’t just a great way to connect with people during a pandemic; it’s also a great way to avoid potential reworks and redos. Clients are able to better connect with possibilities and potential, and are able to adjust their needs before the work has been done.

Live 360 Video Streaming

360 video streaming is an engaging format that lets people feel as though they’re there, even if they don’t have the technology for something like VR. YouTube, in particular, has been promoting their live 360 streams. During these live streams, people can look around a room and see themselves as though they are inside of it. It requires some special technology, but a professional can setup the entirety of the system very quickly.

When it comes to clients, it’s important to keep them feeling as though they are as close to you as possible. 360 video makes them feel like they’re in the room, and they can adjust their focus to your presentation as desired. The more they can interact with you and feel in control of their environment, the more “alive” and real it will feel. This is just one of the tools in a video marketer’s arsenal.

Videos can also be uploaded in this 360 format, so clients who aren’t able to attend the live video can still experience it like they were there. Uploading your live videos after the fact can draw out the impact of each individual video.

Video Presentations

Present information in a digestible, engaging format with a live video presentation. With a live video presentation, you can both share your screen and your webcam. Your audience will be able to see you and a slide show at the same time, giving them everything they need to understand both the facts and the emotions behind the presentation. Often, it’s difficult for an audience to really connect with a presentation if they can’t see the speaker.

By the same token, you can launch a complete presentation, with a speaker in front of a projector and all, and broadcast that as well. Your video presentations can be designed to be as effective and well-developed as any in-person presentation, and that will give your clients confidence in your business that they need.

Video_Presentations

Right now, people aren’t very certain about what is happening. They’re not sure whether your business will continue to be open, and whether their business is secure with you. They may be thinking about jumping ship, or they may just be wondering what else is out there. A video presentation in this time of stress can give them more input regarding how you’re working, and what you’re working towards.

Video Training

It’s time to go a step beyond explainer videos and train your clients online. There are many businesses that need to train their clients to use their products or update their clients on product information on a periodic basis. Video training is the answer.

Today, video training is far more effective than it used to be. There’s no lag, there’s no jittering, and there’s no blurring. But there’s a caveat: It requires that you have your setup completed by a professional. Training that’s done on a blurry, lag-filled screen isn’t going to help anyone.

Video training is one of those types of content that will keep giving and giving. Not only can you do live video training with your clients, but you can upload that video training later on for other clients.

Live video, in particular, is excellent for the purposes of training because clients will be able to ask you questions. You may not always know what is going to seem perplexing to them, or what they’re going to want to learn more about. Live video training shows your customers that you aren’t just going away. That you’re going to continue operating and supporting your products. That you are still dedicated to fulfilling their needs and giving them best-in-class support, regardless of what else happens.

3D Animation Videos

You don’t need to use live video to connect to your audience. 3D animations are also a good way to connect. 3D animations can be used for commercials, explainer videos, and more. 3D animated videos give you the freedom to show abstract concepts in a way that is easy and intuitive to understand. It’s often best for concepts that you can’t quite explain in person, such as showing a broad system architecture or flying through a design for a building.

Of course, it takes more work to create a 3D animation video. It requires 3D animators! But the profit potential of this type of video is huge, in terms of client acquisition and client retention. 3D videos are professional and polished, they show your clients that you have strength and backing, and that you’re spending time creating content for them. They’re flashier than traditional videos and can serve to differentiate you from the competition.

There are reasons why people turn to 3D video rather than live, in-person video. They can be entertaining in a way that other types of videos can’t be, and they can serve to boost your brand voice and brand identity.

2D Animation Videos

The counterpart to 3D animation videos is 2D animation videos. 2D animation videos have all the benefits of 3D animation videos, it’s just a different style. So let’s discuss when you would choose 2D animation rather than 3D animation.

First, 2D animation tends to be faster and cheaper than 3D animation. That’s not always true. If you hire a high-level 2D animation studio, you’ll see similar results as a high-level 3D animation studio. But for the most part, at the mid-level, 2D animation is faster than 3D animation.

2D animation can be quite simple or quite complex, but 3D animation generally has to start pretty complex to be convincing. For that reason, 3D animation can be more attractive to customers, as there is the implication of quality. But, it isn’t the right tool for everything. For something like a simple explainer video, or an introductory video, 2D animation can be more than suitable.

Conclusion

There are many ways you can remain connected to your clients in the time of coronavirus. Coronavirus may last a few weeks, or it may last a few months. But your company will want to sustain its relationships much longer. Above all, communication is the most important aspect. You need to be willing to reach out to your clients and ask them what they need from you. If you have already fostered healthy relationships with you, they will be able to tell you exactly what you need.

From live videos to 2D animations, you can use video to impart information and entertainment. But you do need a reliable video partner to help. A video partner can help you set up your system for live streaming and recording, or help you put together a 2D or 3D video that will draw the attention of your customers.

Your Next Corporate Video in 5 Easy Steps While Social Distancing:

1. Collect brand guidelines and company logo

 – By sending us your brand guidelines and company logo we can incorporate your style into the video that stays consistent with other types of content you’ve created.

2. Find stock footage

 – By repurposing old footage you’ve captured as well as utilizing stock footage from any of the stock footage websites we can make your video new and fresh.

3. Edit with motion graphics

 – Our in-house team then will spice up the video with motion graphics and animation (see above for our 2020 Animation / Motion Graphics Reel for an example)

4. Add music

 – Music is what will make your video pop and keep viewers engaged. We will provide you with a list of great options to choose from.

5. Include scripted voice over

 – After scripting the voice over we then hire a professional voice over artist to deliver your message.

In those 5 easy steps we can create your next corporate video and get your message across. Whether you need to discuss how your company is handling the COVID-19 guidelines, or what your 2020 objectives are, we can help.

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Article by Joe Forte, owner and producer at D-Mak Productions, a Scottsdale video production company specializing in producing corporate, commercial, digital and branded media content.

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