Eight Ways a Video Production Company Can Help You Market Your Business
The use of video production to market a company’s product or service has increased dramatically in the past couple of years. There are many reasons for this, but one of the most significant reasons is that people remember what they watch in videos more than what they read in text. There are several different videos that a video production company can make to help you market your company’s product or service.
Commercials are the most common type of video used to market a company’s product or service. They show the product/service in action and present it in a unique way. Buying decisions are often made on an emotional level, and since videos involve the viewer’s emotions, commercials influence customers to buy the product/service being advertised. As Zig Ziglar said, “People don’t buy for logical reasons. They buy for emotional reasons.”
“About Us” Videos
Showing customers who you are actually has a large effect on their interest in your company. These videos build trust between you and your customers and make your company seem more human instead of just as a business trying to make money.
Since videos are watched more than text is read, it is safe to say that people are more likely to watch tutorials than read manuals. Tutorials can help explain complex processes as well as contain computer-generated graphics or animation to clearly explain how your product or process works.
Behind the Scenes
Behind the scenes videos have a similar effect as the “About Us” videos. They build trust with the customers as they show the product/service in action. These videos also have the ability of making a relatively small company look much larger by filming the company’s supplier’s or company’s businesses and or showing your products being manufactured and used.
Instead of writing out a long email where the reader can miss important information in the mass text or misunderstand something, use email video to connect with customers on a personal level and improve message clarity.
Testimonial videos are a great way to show how your company has made a difference in someone’s life. They portray the feelings and humanity of what your company does for people.
Intro Video to Website
Studies have shown that people who surf the internet linger for an average of 42 seconds on a text site versus 5 minutes and 50 seconds on a video site. Therefore, having a video on your website will increase the amount of time a person spends on your website. Videos will also capture the interest of the person entering the site as well as quickly show your product/service in action.
Videos for Blogs and Press Releases
Since people take the time to watch videos more than read text, it can be said that people will be more likely to read a blog or press release on your product/service if there is video content in it.
With the addition of videos to your company’s marketing plan you can expect a significant increase in your company’s clients and profits and the more videos you have made the bigger that increase.
Article by Victoria Geske.
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